Social Media Phenomenon Vero Has Russian Employees. Its CEO Says That's 'Irrelevant'

In this photo illustration, a surge in new users cause technical difficulties for users of the VERO app on February 27, 2018 in Dusseldorf, Germany. Recent changes to Facebooks algorithm, controlling what users see on their newsfeeds, has caused many to sign-up for the app billed as the next Instagram.  
Photo by Ant Palmer/Getty Images
 
 
Our chat with the leader of Vero, a hot but controversial new social media app

Vero, a new social media network, is all the rage among the digitally-savvy crowd lately. With an ad-free interface, a content feed built around chronological updates instead of an algorithm and a focus on visual content, Vero is on the rise just as frustration with Instagram’s recent changes are bubbling over among that app’s most passionate users.


But Vero’s sudden popularity has also put the company and its billionaire CEO, Ayman Hariri, under the microscope. High among the concerns shared by some would-be users: Several of Vero’s developers are Russian, a potentially distressing fact given Moscow’s recent use of social media to muck about in American politics.

Hariri, who spoke with TIME this week, argues his employees’ nationalities should not be a concern.

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